Phytopharmaceuticals and valuable plant ingredients - opportunities for industry and agriculture in Baden-Württemberg The "Phytopharmaka und wertgebende Pflanzeninhaltsstoffe" initiative (Phytopharmaceuticals and Valuable Plant Ingredients) aims to make the key economic issue of phytopharmaceuticals more visible in Baden-Württemberg in order to gain a better understanding of the challenges and needs of the state’s pharmaceutical industry. The overall goal is to strengthen the use of secondary plant ingredients in valuable products and build on this to develop opportunities for Baden-Württemberg agriculture.